(VU-Study-Corner) MGT 301 latest quiz

 

 

Quiz Start Time: 01:03 PM  Time Left  89
sec(s)   
 
 
Question # 1 of 15 ( Start time: 01:03:13 PM )  Total Marks: 1 
Advertising agencies are an example of which of the following marketing intermediaries? 
Select correct option: 
 
 Insurance companies 
 Financial intermediary
 Marketing services agency
 Physical distribution firm
 

 

Quiz Start Time: 01:03 PM  Time Left  87
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Question # 2 of 15 ( Start time: 01:03:50 PM )  Total Marks: 1 
Which one of the following is NOT a part of marketing channel firms (intermediaries)? 
Select correct option: 
 
 Physical distribution firm
 Marketing service agency
 Financial intermediary
 Stock exchange

 

Quiz Start Time: 01:03 PM  Time Left  87
sec(s)   
 
 
Question # 3 of 15 ( Start time: 01:04:13 PM )  Total Marks: 1 
Which of the following is NOT part of the microenvironment? 
Select correct option: 
 
 Cultural forces
 Financial intermediaries  
 Customer markets
 Marketing channel firms
 

 

Quiz Start Time: 01:03 PM  Time Left  87
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Question # 4 of 15 ( Start time: 01:05:43 PM )  Total Marks: 1 
Which of the following is a physical, concrete product that you can touch? 
Select correct option: 
 
 A service 
 A good 
 An idea 
 A philosophy
 

   

 

Quiz Start Time: 01:03 PM  Time Left  89
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Question # 5 of 15 ( Start time: 01:06:50 PM )  Total Marks: 1 
In case of an intense competition there are a number of manufacturers and buyers who have more options for product switching. Which one of the following forces represents it? 
Select correct option: 
 
 Threat of new entrants
 Bargaining power of buyers
 Bargaining power of suppliers
 Rivalry among competing firms
 

 

Quiz Start Time: 01:03 PM  Time Left  89
sec(s)   
 
 
Question # 6 of 15 ( Start time: 01:07:28 PM )  Total Marks: 1 
The information collected for the specific purpose at hand refers to which of the following data? 
Select correct option: 
 
 Primary data
 Secondary data
 Encrypted data  
 Bulk data  

 

Quiz Start Time: 01:03 PM  Time Left  89
sec(s)   
 
 
Question # 7 of 15 ( Start time: 01:08:48 PM )  Total Marks: 1 
Gillette was the first marketer of disposable razors to offer a product specifically designed for men. This is an example of segmentation using which of the following variables? 
Select correct option: 
 
 Demographic
 Psychographic
 Geographic
 Product use

 

Quiz Start Time: 01:03 PM  Time Left  89
sec(s)   
 
 
Question # 8 of 15 ( Start time: 01:10:14 PM )  Total Marks: 1 
Which one of the following factor is a name, term, sign, symbol, design or a combination of these, that identifies that maker or seller of a product or service? 
Select correct option: 
 
 Brand
 Package
 Label
 Style
 

 

Quiz Start Time: 01:03 PM  Time Left  89
sec(s)   
 
 
Question # 9 of 15 ( Start time: 01:11:14 PM )  Total Marks: 1 
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method? 
Select correct option: 
 
 Penetration pricing
 Skimming pricing
 Competition-Based Pricing
 Cost-Based Pricing

 

Quiz Start Time: 01:03 PM  Time Left  88
sec(s)   
 
 
Question # 10 of 15 ( Start time: 01:13:06 PM )  Total Marks: 1 
Introducing a new product into the market into the market refers to which one of the following concepts? 
Select correct option: 
 
 Commercialization
 Concept testing
 Idea screening 
 Idea generation 

 

Quiz Start Time: 01:03 PM  Time Left  87
sec(s)   
 
 
Question # 11 of 15 ( Start time: 01:16:41 PM )  Total Marks: 1 
A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company's objectives refers to which one of the following concepts? 
Select correct option: 
 
 Business feasibility
 Feasibility study
 Business analysis
 Product acceptance

 

Quiz Start Time: 01:03 PM  Time Left  89
sec(s)   
 
 
Question # 12 of 15 ( Start time: 01:17:08 PM )  Total Marks: 1 
Which one of the following scheme is TRUE regarding marketing research? 
Select correct option: 
 
 Gathering data, analysis, interpretation
 Analysis, gathering data, interpretation
 Interpretation, gathering data, analysis
 Interpretation, reporting, analysis
 

 

Quiz Start Time: 01:03 PM  Time Left  87
sec(s)   
 
 
Question # 13 of 15 ( Start time: 01:19:12 PM )  Total Marks: 1 
Which one of the following step in developing new product involves determining whether the product idea is compatible with company objectives, needs and resources on a general level? 
Select correct option: 
 
 Product development
 Screening
 Idea generation
 Business analysis
 

Quiz Start Time: 01:03 PM  Time Left  89
sec(s)   
 
 
Question # 14 of 15 ( Start time: 01:20:43 PM )  Total Marks: 1 
Ratio of new entrants in the industry refers to which one of the following option? 
Select correct option: 
 
 Threat of new entrants
 Bargaining power of buyers
 Bargaining power of suppliers
 Rivalry among competing firms
 

Quiz Start Time: 01:03 PM  Time Left  79
sec(s)   
 
 
Question # 15 of 15 ( Start time: 01:23:23 PM )  Total Marks: 1 
Whether the price raised or lowered, the action will affect on: 
Select correct option: 
 
 Buyers
 Competitors
 Competitors
 All of above
 

    
 

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