Q: Marketers need to position their brands clearly in target customer's minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?
► Desirable benefit
► Good packaging
► Strong beliefs and values
► Product line
► Line extension
► Private brand
Question No: 14 ( Marks: 1 ) - Please choose one
When a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes refers to which of the following steps?
► Line extensions
► Product mix
► Service variability
► Service intangibility
Question No: 15 ( Marks: 1 ) - Please choose one
After concept testing, a firm would engage in which stage for developing and marketing a new product?
► Marketing strategy development
► Business analysis
► Product development
► Test marketing
Q: Which one of the following is NOT a part of Joint Venture?
► Single member private limited company>>>>>>>>>
► Contract manufacturing
► Joint ownership
► Licensing
Question No: 20 ( Marks: 1 ) - Please choose one
Which one of the following statements reflects pricing policies and methods?
► Help direct and structure the selection of a final price
► Are the last decisions made for a new product
► Are the same for all of a company's products
► Are the most important decisions made for a product
Question No: 21 ( Marks: 1 ) - Please choose one
Which one of the following pricing method is the simplest pricing method?
► Value-based
► Fixed cost
► Cost-based
► Skimming
Question No: 22 ( Marks: 1 ) - Please choose one
In which of the following pricing the seller selects a given city as a "basing point" and charges all customers the freight cost from that city to the customer location, regardless of the city from which the goods are actually shipped?
► Base-point pricing
► Freight absorption pricing
► Transfer pricing
► Zone pricing
Question No: 23 ( Marks: 1 ) - Please choose one
Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels?
► Producer, agents, wholesalers, retailers, consumers
► Producer, wholesalers, consumers
► Producer, wholesalers, retailers, consumers
► Producer, industrial distributor, wholesalers, retailers, consumers
Question No: 25 ( Marks: 1 ) - Please choose one
Communication through a news story regarding an organization or its products that is transmitted through a mass medium at no charge, refers to which one of the following promotion mix?
► Advertising
► Sales promotion
► Personal selling
► Public relations
Question No: 26 ( Marks: 1 ) - Please choose one
Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates to which one of the following elements of the promotion mix?
► Advertising
► Personal selling
► Sales promotion
► Publicity
Question No: 27 ( Marks: 1 ) - Please choose one
"Sharing of meaning" reflects which one of the following concepts?
► Noise
► Interference
► Communication
► Information
Question No: 28 ( Marks: 1 ) - Please choose one
If you are attempting to create primary demand toward your product, you will use which type of the following ads?
► Informative
► Persuasive
► Reminder
► Cooperative
Question No: 29 ( Marks: 1 ) - Please choose one
Mr. Nabeel works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. Mr. Nabeel is also devoting much of his time towards helping retailers promotes these products. Mr. Nabeel is performing the role of which one of the following salesperson?
► A technical salesperson
► An advisory salesperson
► A promotional salesperson
► A trade salesperson
Question No: 30 ( Marks: 1 ) - Please choose one
Sales applicants are typically NOT tested for which one of the following options?
► Management skills
► Organizational skills
► Accounting skills
► Analytical skills
Question No: 31 ( Marks: 1 ) - Please choose one
ABC Company is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using?
► Consumer sales promotion
► Product sales promotion
► Trade sales promotion
► Pull promotion
Question No: 32 ( Marks: 1 ) - Please choose one
The retailer is usually in an excellent position to:
► Make the most profits in the channel
► Become the channel leader
► Gain feedback from consumers
► Co-ordinate the production strategy
Question No: 33 ( Marks: 1 ) - Please choose one
Which one of the following wholesaler provides a convenient and effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve?
► Mail-order wholesalers
► Specialty-line wholesalers
► Cash-and-carry wholesalers
► Truck wholesalers
Question No: 34 ( Marks: 1 ) - Please choose one
Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usually out of fear that it stands to lose more than it might gain)?
► Market leader
► Market challenger
► Market follower
► Market niche
Question No: 35 ( Marks: 1 ) - Please choose one
Which one of the following is a position option open to smaller firms that serves some part of the market that is not likely to attract the attention of the larger firms?
► Market leader
► Market challenger
► Market follower
► Market niche
Question No: 36 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a part of competitive analysis?
► Identifying competitors
► Assessing competitors
► Selecting competitors to attack and avoid
► Situation analysis
Question No: 37 ( Marks: 1 ) - Please choose one
Which one the following options is related with this statement "Innovations in research and development of technologies, products and markets, set standards and shares them with other firms. This shows small or moderate country market shares but high shares when all strategic "standards users" are included."
► Global leader strategy
► Global challenger strategy
► Global collaborator strategy
► Global follower strategy
Question No: 38 ( Marks: 1 ) - Please choose one
With the use of E-Commerce, world is becoming which one of the following?
► Global village
► Global city
► Global country
► Global state
Question No: 39 ( Marks: 1 ) - Please choose one
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
► Advertising
► Publicity
► Personal selling
► Sales promotion
Question No: 40 ( Marks: 1 ) - Please choose one
Which one of the following concept BEST represents the involvement of management and employees in the continuous improvement of the production of goods and services?
► Total quality management
► Marketing management
► Customer relationship management
► Knowledge management
Question No: 41 ( Marks: 1 ) - Please choose one
Which one of the following steps is NOT a part of marketing process?
► Analyzing marketing opportunities
► Selecting target market
► Designing the business portfolio
► Develop marketing mix
Question No: 42 ( Marks: 1 ) - Please choose one
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
► Extranet
► Internet
► LAN
► Intranet
Question No: 43 ( Marks: 1 ) - Please choose one
Due to the highly competitive advertising environment with advertisers clamoring for the attention of the consumer, it is essential for the advertisers to cut through the mass advertising clutter and reach the target audience. In advertising terms this is referred to as 'noise' and refers to:
► Distortion of messages by differences in culture
► Extraneous non-intelligent clutter which distorts
► Intelligent clutter which distorts messages
► All of the given options
Question No: 44 ( Marks: 1 ) - Please choose one
Customer Value Price Cost Product
This is related to which of the following pricing?
► Going-rate pricing
► Cost based pricing
► Value based pricing
► Competition-based Pricing
Question No: 45 ( Marks: 1 ) - Please choose one
Which of the following examples of items has inelastic demand?
► Mercedes
► Wheat
► Diamond
► I-pod
Question No: 46 ( Marks: 1 ) - Please choose one
Nestle Foods ran an ad promoting its new Nestlé's fruit juice cocktail in Ladies' Home Journal magazine. The ad contained a coupon for $1.00 off the purchase price of two half-gallon containers of the drink. In terms of the communication process, the ad itself is:
► A channel of communication
► A receiver
► Feedback
► The message
Question No: 47 ( Marks: 1 ) - Please choose one
In an integrated marketing communications program, which of the following is NOT one of the ways in which a customer may have contact with the organization?
► Direct mail
► Personal selling
► Internet messages
► Media advertising
Question No: 48 ( Marks: 1 ) - Please choose one
A company lunches a beverage. The objective of the firm is to reach masses of buyers that were geographically dispersed at a low cost per exposure. Which of the following promotion forms is best suitable for the company?
► Advertising
► Personal selling
► Public relations
► Sales promotion
Question No: 49 ( Marks: 1 ) - Please choose one
Which of the following is the basic purpose of personal selling?
► Indirect written communication between buyers and sellers
► It is an inexpensive mode to convey message to buyers
► Not usually combined with other aspects of promotion in the total marketing mix
► Gets immediate feedback from consumers
Question No: 50 ( Marks: 1 ) - Please choose one
Which one of the following is departs from advertising?
► Personal selling
► Public relation
► Billboards
► Transit Advertising
Question No: 51 ( Marks: 1 ) - Please choose one
Which one of the following represents below the line media?
► TV
► Radio
► Cinema
► Direct mail
Question No: 52 ( Marks: 1 ) - Please choose one
An activity and/or material that offer added value or incentive to resellers, salespersons or consumers is also known as:
► Advertising
► Personal selling
► Publicity
► Sales promotion
Question No: 53 ( Marks: 1 ) - Please choose one
Which of the following vertical marketing system combines successive stages of production and distribution under single ownership?
► Contractual VMS
► Corporate VMS
► Administered VMS
► Franchise organization
Question No: 54 ( Marks: 1 ) - Please choose one
HSY gives only a limited number of dealers the right to distribute its products in their territories. Which of the following distribution it is using?
► Exclusive distribution
► Intensive distribution
► Selective distribution
► None of the given options
Question No: 56 ( Marks: 1 ) - Please choose one
Which one of the following is used by a renowned company with well recognized brands for competing against low priced competitors?
► Value pricing
► Fighting brand
► Special sales promotions
► Higher quality products
Question No: 57 ( Marks: 1 ) - Please choose one
Which of the following according to Michael Porter is gained by being the lowest-cost producer in the industry?
► Cost-leadership
► Differentiation
► Focus
► Product intimacy
Question No: 58 ( Marks: 1 ) - Please choose one
Which of the following is not the disadvantage of competitor-centered company?
► The company becomes too reactive
► A fighter orientation
► Strategy is built on what others do
► Lessens innovation
Question No: 59 ( Marks: 1 ) - Please choose one
Which of the following has a greater amount of risk, control and profit potential?
► Importing
► Joint Venturing
► Direct Investment
► Exporting
Question No: 60 ( Marks: 1 ) - Please choose one
Which of the following source of internet can be used to coordinate the consumers and producers?
► Websites
► Search engines
► Chat rooms
Question No: 61 ( Marks: 1 ) - Please choose one
Which of the following provide connection and interaction between the consumer and company?
► Virtual communities
► Business to consumer
► Business to business
► E-Marketing
Question No: 62 ( Marks: 1 ) - Please choose one
Greedy intermediaries who mark up prices beyond the value of their services, comes under which of the following factors of harming consumers through high prices?
► High cost of distribution
► High advertising and promotion cost
► Excessive markup
► High pressure selling
Question No: 63 ( Marks: 1 ) - Please choose one
In consumerism Traditional buyers' rights include all of the following EXCEPT:
► Right to spend any amount to promote the product
► Right not to buy a product that is offered for sale
► Right to expect the product to be safe
► Right to expect the product to perform as claimed
Question No: 64 ( Marks: 1 ) - Please choose one
Which of the following is NOT a method of compensation plan?
► Straight salary
► Straight commission
► Salary plus bonus
► Grants by government
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